Editorial Backlink
A backlink placed because the linked page is useful, relevant, and worthy of citation, not because it was exchanged or inserted as part of a link scheme.
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Glossary
Clear definitions for readers and businessesSEO and Communication Glossary
A plain-language reference for the terms used across the resource hub, business directory, and authority-building guides.
Development Communication
Communication that helps communities, partners, donors, and public audiences understand development work, evidence, outcomes, and lessons.
Knowledge Product
A report, brief, case study, learning note, toolkit, or story that turns program knowledge into a reusable public or internal resource.
Dofollow Link
A normal link that search engines may use as a signal. It should be used only when the publisher is comfortable editorially endorsing the destination.
Topical Authority
Search visibility built by publishing useful, connected, expert content around a focused subject area over time.
Related guide
Read the backlink guide